Online Business Archives - Page 5 of 18 - Event Marketer
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...
Google’s 6,000-Square-Foot Tech ‘Playground’ Hits CES
“Hey Google, which brand turned its CES activation into a citywide experiential marketing blitz?” Here is the answer: The technology behemoth couldn’t be missed at this year’s show, from the Las Vegas Monorail, to its 6,000-square-foot “playground,” to activations in more than 150 partner booths. The brand’s Sin City takeover was designed to demonstrate how...
Pinterest Engages Cannes Attendees with Demo Kiosks
Pinterest is a platform built for discovery, so to immerse the advertising and marketing bigwigs that attend Cannes Lions in its offerings, the brand created a physical manifestation of how the platform operates. Taking over a mile-long tract, Pinterest encouraged attendees to explore its platform via demo kiosks, a curated gallery of Cannes-themed objects, an...