Online Business Archives - Page 13 of 18 - Event Marketer
Napster’s Grunge Approach Earns Exhibit Accolades
Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead of trying to outshine high-powered, big-budget brands like Hewlett-Packard and Microsoft, Napster hyped its anti-establishment image with an exhibit...
Monster Generates Buzz with Free Rides to Trade Show
Monster took its sponsorship of last year’s Society of Human Resource Management Show at the San Diego Convention Center and activated way beyond the booth, connecting with attendees inside the expo, outside of the convention center and throughout San Diego. The action started pre-show, with Monster sending out invitations that offered attendees free rides from...
Quicken Loans Pampers Employees at Anniversary Gala
Quicken Loans’ 20th Anniversary celebration was a big party for the brand’s 5,000 employees, managers, vendors and clients—and it gave the brand the opportunity to introduce the newly renamed home of the Cleveland Cavaliers, Quicken Loans Arena. (Company founder Dan Gilbert is also majority owner of the hoops team.) “We have literally received hundreds of...
Walmart Stages a Musical at its Annual Shareholders Meeting
You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to...