Media—Publishing/TV/Radio Archives - Event Marketer

Media—Publishing/TV/Radio Archives - Event Marketer

August 9, 2017

FX’s Fearless VR Experience is a Tech-Infused Scream

Faced with the challenge of promoting the mysterious sixth installment of “American Horror Story,” FX leveraged virtual reality at San Diego Comic-Con to create a world that let fans face their darkest fears on a journey through iconic elements of the show. In keeping with the overall marketing campaign, the VR engagement immersed fans in...

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August 8, 2017

The Travel Channel Unleashes “Yetis” in New York City

To create buzz and drive tune-in for its four-part special, “Expedition Unknown: Hunt for the Yeti,” The Travel Channel unleashed a band of brand ambassadors dressed as the Himalaya’s hairy white Abominable Snowman in New York City in a one-day stunt that also involved ice sculptures, a mobile iced coffee truck and a double-decker bus....

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August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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August 8, 2017

Spotify Road Show Leverages Moments-Based Marketing

The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...

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July 31, 2017

Pokémon Tournament Offers Rotating Fan Experiences

The Pokémon World Championships is the pinnacle of competitive Pokémon play, and this year’s tournament delivered the pinnacle in results as well. A record-setting 5,000 players from 35 countries competed, the event was streamed on eight separate live broadcasts and more than two million unique viewers accounted for the largest reach of any Pokémon championship...

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