Consumer Package Goods—Non Grocery Archives - Page 3 of 23 - Event Marketer
Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International...
Millennials get the nostalgic they want with the Wholly Guacamole Mobile Marketing Tour
Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s...
Gatorade is a G-force at the NSCA trade show
WHY THE JUDGES LOVE IT: Gatorade means business when it comes to its portfolio of science-backed products. So at the NSCA trade show, the brand focused its efforts on education via the Gatorade Recovery Showcase. The experience featured touch screens that, when activated by an attendee’s RFID-enabled wristband, became transparent and revealed a physical Gatorade...
Gatorade gets attendees hydrated
WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game...