Consumer Package Goods—Grocery Archives - Event Marketer
Dave’s Killer Bread Serves up a Prison-themed Sandwich Shop and Second Chances
Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed....
Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES
Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded wall, asking Alexa for “Energy.” A voice responded with one of a library of witty quips before a secret trap door opened to reveal a...
General Mills Invites Consumers to Travel into The Cinnaverse
With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience. There was frozen affogato on a stick, cinnamon toast cotton candy and a cinnamon-milk luge. Plus guests could walk through a glow-in-the-dark Cinna-vortex exhibit and check out...
Loblaw Inspires Employees to Walk in their Customers’ Shoes
Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and...