Consumer Package Goods—Grocery Archives - Event Marketer

Consumer Package Goods—Grocery Archives - Event Marketer

August 9, 2017

Nature Valley Lets Consumers Create Custom Packaging

General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer, the brand reconnected with this group in a sampling campaign that involved them in a more contemporary context as they created custom...

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August 9, 2017

Tech-Heavy Tasting Booths Fuel Jennie-O Mobile Tour

If you’re one of those people who think turkey is just for Thanksgiving dinner, Jennie-O’s Make the Switch tour hoped to convince you otherwise. Jennie-O Turkey Store, a subsidiary of Hormel Foods, traveled to five cities with a branded food truck, two innovative tasting booths and a custom video engagement that delivered GIFs to attendees’...

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August 9, 2017

Thomas’ Tasty Mobile Tour Features a Rolling Toaster

What better way to “toast” the most important meal of the day than with a giant toaster on wheels feeding the hungry hoards at festivals, events and retailers in 18 cities—building awareness, increasing loyalty and engaging potential new consumers along the way. That’s exactly what The Breakfast Like No Other Tour cooked up for Thomas’...

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August 8, 2017

Pepsi Swings Into Cubs Sponsorship With a Photo Op

Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured four oversized seats inspired by the section of seats in Wrigley’s Field located beneath the scoreboard known as the “Batter’s Eye” seats and a replica scoreboard....

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August 8, 2017

Pepsi’s Summer of ’92 Event Stirs up 90s Nostalgia

Crystal Pepsi Summer of ’92 took over New York City’s Terminal 5 with a ‘90s-themed trip through time that raised awareness for the iconic, clear-colored cola among young millennials too young to enjoy it the first go-round, and older consumers hankering to taste it again. The one-night event recreated the era with a mini mall,...

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