Automotive Archives - Event Marketer
Land Rover’s 4xFAR Music Festival Serves up 25,000 Mini-adventures in Two Days
The Land Rover Defender is a natural born trailblazer, according to the brand, and for the launch of its all-new 2020 vehicle, it needed an equally trailblazing program that would break the mold of splashy automotive launch events and cater to a broad target audience. Armed with research that 77 percent of live music and...
Porsche Invites Remote Attendees to Create Personalized Vision Statements
Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and...
Jeep’s 4D Film Experience Sends Thrill-Seekers on a Multisensory Joy Ride
Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was...
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...