Associations; Venues & Sponsored Properties Archives - Page 5 of 7 - Event Marketer
Industrial Week Builds an Exhibitor Directory Tool
Expo Match was created for the Industrial Week conference last September as a vehicle to boost exhibitor-visitor interaction before, during and after the trade show. The new tool contains a unique matchmaking engine that uses a specific algorithm to match the contents of the trade show’s online exhibitor directory with specific visitor needs generated by...
CES App Lets Attendees Build Their Show Map
Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan...
myNAB Tool Promotes Early Attendee Networking
The recession wasn’t kind to the trade show industry and as a result, trade show exhibitors today are driving a harder bargain than ever before with show organizers. If a show can’t prove to exhibitors how it’s going to help bring attendees to the booth, it can get quickly cut from the portfolio with little...
Sydney Museum Plays Host to Digital Paint Splatter
With the sails of the Sydney Opera House and the nearby Sydney Harbour Bridge as the backdrop, Sydney Australia has one of the most iconic skylines in the world. So how do you improve on something that’s already spectacular in its own right? Each year the Aussies manage to make their spectacular city even more...