Associations; Venues & Sponsored Properties Archives - Page 4 of 7 - Event Marketer
Choice Properties’ Booth Features Sleek Mirrored Look
Interior designers will tell you—mirrors can really open up a room. Choice Properties’ inclusion of mirrored façades not only gave its 40-foot by 20-foot exhibit at the ICSC show in Toronto a sleek look and feel, but also a larger appearance. Another element worth noting: the raised LED-lit flooring that encircled the footprint. The lighting...
Among Vintage Engen Museum Ski Gear, a High-Tech Jumper
Yes, the Alf Engen Ski Museum is home to a dazzling display of 300 trophies, medals, scrapbooks, skis, boots, films and other collectibles that span some 70 years in the career of the Engen family. But the real design star is the interactive ski jump called the Take Flight Interactive where visitors can see how...
NASCAR Parks Stock Cars Across NYC to Generate Buzz
NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved...
Indy Racing League Embarks on a Multi-Vehicle Fan Tour
The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets,...