Associations; Venues & Sponsored Properties Archives - Page 2 of 7 - Event Marketer
U.S. Olympic Committee Targets Next-Generation Fans
It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports, through in-person and online experiences. With a target audience of families and kids, the USOC’s tour helped engage a new generation...
Exclusive Off-Track Meetings Benefit NASCAR Partners
NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...
NASCAR Aims to Attract New York City Natives
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...
St. Jude Medical Immerses Doctors at Booth Experience
St. Jude Medical’s presence at TCT 2008, a medical trade show that takes place in Washington, D.C. each fall, was quite an operation. The medical device and technology company launched a new cardiac product—the Angio-Seal Evolution—and drove physicians to product demos at its trade show booth with an integrated campaign that took place before, during...