Eight Strategies for Delivering a Fan-Centric TV Show Experience
If event marketers have learned anything over the years it’s that people don’t just want to view an experience, they want to have a stake in it. So it’s only natural that as ad blockers grow more powerful and an increasing number of families become cord cutters, television networks and streaming services are turning to experiential to promote their content. By allowing consumers to become an active part of their favorite series and sets, brands are deepening fans’ emotional connection to their programs and driving tune-in among newcomers. Here’s a look at eight of this year’s top TV show experiences.
MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck
Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans over the course of its run. This included terminology and catchphrases like GTL (gym, tan, laundry)… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets
As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW
As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.”… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
FX Captivates TV Fans’ Imaginations With ‘Legion Chamber’ Sci-Fi Installation
To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’
If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum
For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?
CES 2018: Netflix’s ‘Altered Carbon’ Series Promo Disrupts the Show Floor
It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an… LOGIN Please contact [email protected] if you are unable to login. Forgot Password?