Eight Strategies for Delivering a Fan-Centric TV Show Experience - Event Marketer

Eight Strategies for Delivering a Fan-Centric TV Show Experience

If event marketers have learned anything over the years it’s that people don’t just want to view an experience, they want to have a stake in it. So it’s only natural that as ad blockers grow more powerful and an increasing number of families become cord cutters, television networks and streaming services are turning to experiential to promote their content. By allowing consumers to become an active part of their favorite series and sets, brands are deepening fans’ emotional connection to their programs and driving tune-in among newcomers. Here’s a look at eight of this year’s top TV show experiences.

 

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