The 2018 Ex Awards

The 2018 Grand Ex Award

State Farm
Neighborhood of Good

Best Cause/Community Program

Ex Winner

best_community_state_farm_1

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

Gold Winner

best_community_coke_1

Client: Coca-Cola Co.
Campaign: Coca-Cola Caravan
Agency: Geometry Global

Silver Winner

best_community_microsoft_1

Client: Microsoft
Campaign: Create Change
Agency: Wasserman

BEST SPORTS ACTIVATION

Ex Winner

best_sports_covergirl_1

Client: CoverGirl
Campaign: Rantin' & Raven
Agency: Jack Morton Worldwide

Gold Winner

best_sports_brownforman

Client: Brown-Forman
Campaign: Kentucky Derby $1,000 Mint Julep
Agency: Periscope

Silver Winner

best_sports_delta_1

Client: Delta Air Lines
Campaign: Doug Baldwin Yard Unsale
Agency: MKG

BEST ENTERTAINMENT ACTIVATION

Ex Winner

Best-Entertainment-Activation_Mercedes-Benz_1

Client: Mercedes-Benz
Campaign: Justice League Partnership
Agency: Engine Shop

Gold Winner

Best Entertainment Activation_Porsche_2

Client: Porsche
Campaign: Engine Notes
Agencies: The XD Agency, PHD Media

Silver Winner

Best Entertainment Activation_Mastercard_1

Client: Mastercard
Campaign: Masterpass House
Agency: Octagon

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Winner

best_buzz_taco_bell_1.j

Client: Taco Bell
Campaign: Forever Taco Bell
Agency: United Entertainment Group

Gold Winner

best_buzz_arbs_1

Client: Arby
Campaign: #MeatSweats
Agency: Manifesto

Silver Winner

best_buzz_lefty_3

Client: General Mills
Campaign: Lefty's 40th Birthday Bash
Agency: Annex Experience

BEST B-TO-B ENVIRONMENT

Ex Winner

Ex 2018_B2B Environment_EX_Royal Carribbean 2

Client: Royal Caribbean
Campaign: Sea Beyond
Agency: Jack Morton Worldwide

Gold Winner

Ex 2018_B2B Environment_Gold_Pinterest_2

Client: Pinterest
Campaign: Cannes Lions 2017
Agencies: One Rise East, Britelite Immersive, A2E

Silver Winner

Ex 2018_B2B Environment_Silver_Cisco_3

Client: Cisco
Campaign: Internet of Things World Forum 2017
Agency: Jaguar Design Studio

BEST CONSUMER ENVIRONMENT

Ex Winner

best_consumer_env_target_1

Client: Target
Campaign: The Bullseye Lodge
Agency: Wasserman

Gold Winner

best_consumer_env_it_1

Client: Warner Bros.
Campaign: The It Experience
Agencies: Grandesign, Outdoor Media Group

Silver Winner

best_consumer_env_Jameson_2

Client: Pernod Ricard
Campaign: Jameson Distillery Bow St.
Agency: BRC Imagination Arts

BEST TRADE SHOW EXPERIENCE

Ex Winner

Ex 2018_Trade Show_EX_Google_1

Client: Google
Campaign: Hey Google @ CES
Agency: Sparks

Gold Winner

Ex 2018_Trade Show_Gold_Ford_1

Client: Ford
Campaign: On-Road, Off-Road, On-Track
Agency: Imagination

Silver Winner

Ex-2018_Trade-Show_Silver_Siemens_1

Client: Siemens
Campaign: IFA 2017
Agencies: Schmidhuber, Blackspace

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Winner

Best Multicultural Event Campaign_State Farm_1

Client: State Farm
Campaign: Color Full Lives
Agency: The Marketing Arm

Gold Winner

Best Multicultural Event Campaign_Buchanan's_1

Client: Diageo
Campaign: Casa Buchanan's
Agency: Match Marketing Group

Silver Winner

Best Multicultural Event Campaign_Netflix_1

Client: Netflix
Campaign: Dia De Los Muertos
Agency: Brand Connections

BEST USE OF EVENTS FOR CONTENT

Ex Winner

Ex 2018_Events for Content_EX_Mtn Dew_1

Client: PepsiCo
Campaign: Closer Than Courtside
Agency: Motive

Gold Winner

Ex 2018_Events for Content_Gold_Cotton Inc_2

Client: Cotton Incorporated
Campaign: 60 Second Fashion Show
Agency: Fathom Communications

Silver Winner

Ex 2018_Events for Content_Silver_WestJet_2

Client: WestJet
Campaign: Christmas Miracle: 12 Flights of Christmas
Agency: Studio M

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Winner

Ex 2018_Multimarket-Consumer_EX_Samsung_1

Client: Samsung
Campaign: Galaxy Studios
Agency: PMK*BNC

Gold Winner

Ex 2018_Multimarket-Consumer_Gold_LG_2

Client: LG
Campaign: OLED Cinema House
Agency: In-house

Silver Winner

Ex 2018_Multimarket-Consumer_Silver_Coke_2

Client: Coca-Cola Co.
Campaign: Coca-Cola Zero Sugar Taste Isolation Tank
Agency: Momentum Worldwide

BEST P.R. STUNT

Ex Winner

Client: WestJet
Campaign: Las Vegas Desert Lights
Agencies: ReThink, Studio M, R&R

Gold Winner

Best P.R. Stunk_KIND_1

Client: KIND Snacks
Campaign: KIND Fruit Bites
Agency: We're Magnetic

Silver Winner

Best-P.R.-Stunt_KIA_2.j

Client: Kia
Campaign: Stinger Runway Racing
Agency: IMG LIVE

Best Pop-up or Retail Activation

Ex Winner

Best Pop-up or Retail Activation_Frito-Lay_1

Client: Frito-Lay
Campaign: The Spotted Cheetah
Agency: The Marketing Arm

Gold Winner

Best Pop-up or Retail Activation_IKEA_1

Client: IKEA
Campaign: Play Café
Agency: SDI Marketing

Silver Winner

Best Pop-up or Retail Activation_Google_1

Client: Google
Campaign: Google Play to Pay Laundromat
Agencies: Big Spaceship, SoHo Experiential

BEST PRESS EVENT

Ex Winner

best_press_activision_destiny_1

Client: Activision
Campaign: Destiny 2 World Gameplay Premiere
Agency: On Board Experiential

Gold Winner

Client: Under Armour
Campaign: Unlike Any
Agency: Grow Marketing

Silver Winner

best_press_amex_1

Client: American Express
Campaign: Platinum Age of Travel Event
Agency: PMK*BNC

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Winner

Best Production of an Event_Heineken_1Best Production of an Event_Heineken_1

Client: Heineken
Campaign: National Distributors Conference 2017
Agency: Proscenium

Gold Winner

Best Production of an Event (B to B)_GE_2

Client: GE
Campaign: Minds + Machines
Agency: Manifold

Silver Winner

Best Production of an Event (B to B)_Alibaba Group_2

Client: Alibaba Group
Campaign: Gateway 2017
Agency: George P. Johnson

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Winner

best_prod_consumer_macallan_2

Client: The Macallan
Campaign: Gallery 12
Agencies: M Booth, Tool

Gold Winner

best_prod_consumer_fox_1

Client: Fox
Campaign: 24 Legacy Super Bowl Activation
Agency: Fusion Marketing

Silver Winner

best_production_cons_mastercard_1

Client: Mastercard
Campaign: Grammys Mastercard House
Agency: BMF

BEST B-TO-B EVENT

Ex Winner

Best B to B Event_Amazon_2

Client: Amazon Web Services
Campaign: re:Invent 2017
Agency: Opus Agency

Gold Winner

Best B to B Event_Daimler AG_2

Client: Daimler AG
Campaign: Smart Global Training Experience
Agency: Stagg & Friends

Silver Winner

Best B to B Event_Mini_2

Client: MINI USA
Campaign: There and Back
Agency: Campos Creative Works

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Winner

Best Single Market Event (Consumer)_Taco Bell_1

Client: Taco Bell
Campaign: Test Kitchen
Agency: Deutsch

Gold Winner

Best Single Market Event (Consumer)_Propel_1

Client: PepsiCo
Campaign: Propel Co:Labs Fitness Festival
Agency: Invisible North

Silver Winner

bumble_new

Client: Bumble
Campaign: Bumble Hive
Agencies: Manifold

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Winner

Ex 2018_Social and Tech_EX_Rocket Entertainment_1

Client: Rocket Entertainment
Campaign: Elton John Farewell Yellow Brick Road
Agency: Spinifex Group

Gold Winner

Ex 2018_Social and Tech_Gold_Ford_2

Client: Ford
Campaign: Bullitt Starring You
Agency: Imagination

Silver Winner

Ex 2018_Social and Tech_Silver_Lexus_3

Client: Lexus
Campaign: On-demand Press Conference
Agency: Vok Dams

BEST FAIR/FESTIVAL ACTIVATION

Ex Winner

Best Festival Fair Activation_Marriott_1

Client: Marriott
Campaign: Coachella 2017
Agency: IMG LIVE

Gold Winner

Best Fair Festival Activation_HP_1

Clients: HP, Intel
Campaign: Festivalization Activation
Agency: Infinity Marketing Team

Silver Winner

Best Fair Festival Activation_BMW_1

Client: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

BEST MILLENNIAL CAMPAIGN

Ex Winner

Ex 2018_Millennial Campaign_EX_Capital One_1

Client: Capital One
Campaign: iHeartRadio Jingle Ball
Agency: In-house

Gold Winner

Ex-2018_Millennial-Campaign_Gold_Lowes_2

Client: Lowe’s
Campaign: The UpSkill Project
Agency: GMR Marketing

Silver Winner

Ex 2018_Millennial Campaign_Silver_Vera Bradley_1

Client: Vera Bradley
Campaign: On-Campus Student Engagement
Agency: Riddle & Bloom

Best Mobile Marketing Campaign

Ex Winner

best_mobile_uber_2

Client: Uber
Campaign: Ride and Dine
Agency: Manifold

Gold Winner

best_mobile_dewars

Client: Bacardi
Campaign: Dewar's Traveling Whisky Emporium
Agency: Epsilon

Silver Winner

best_mobile_deep_eddy_1

Client: Deep Eddy Vodka
Campaign: Dive In Tour
Agency: Publicis Hawkeye

Best Esports Activation

Ex Winner

Client: Amazon Studios
Campaign: Battle Cars Live
Agency: Tool

Gold Winner

best_esports_omen_hp_2

Client: HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team

Silver

Client: Dell
Campaign: Alienware Branch Battle
Agency: Mosaic

Best Sampling Campaign

Ex Winner

Ex 2018_Sampling_EX_Miller Lite_2

Client: MolsonCoors
Campaign: Know Your Beer
Agency: TEAM

Gold Winner

Ex 2018_Sampling_Gold_Welchs_1

Client: Welch's
Campaign: Nothing But the Fruit
Agency: Mosaic

Silver Winner

Ex 2018_Sampling_Silver_Swedish Fish_2

Client: Mondelēz International
Campaign: Swedish Fish Selfies
Agency: Allionce Group

Leap of Faith Award

Ex Winner

Ex 2018_Biggest Leap_EX_Dove_1

Client: Unilever
Campaign: Dove Men+Care Elements Treehouse
Agency: United Entertainment Group

Gold Winner

Ex 2018_Biggest Leap_Gold_Under Armour_3

Client: Under Armour
Campaign: Curry 4 Drone Drop
Agency: RED Interactive Agency

Silver Winner

Ex-2018_Biggest-Leap_Silver_Mentos

Client: Perfetti van Melle
Campaign: Mentos #SamHasMentosGum
Agency: Fast Horse