Virtual event Archives - Page 3 of 10 - Event Marketer
Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event
Intel was set to introduce a new generation of processors and a new platform of premium laptops, but in the new world of COVID-19, how could the brand keep things feeling real? Its solution: a virtual launch event relying on videos shot in extended reality, or XR. The technology enabled Intel execs to appear in...
Twitch CMO Doug Scott Dishes on Experiential in Gaming for Virtual and Beyond
Twitch’s daily users nearly doubled in 2020, from 17 million to 30 million, thanks to pandemic lockdowns and the digital nature of online gaming. Experiential marketers, in turn, have jumped at the opportunity. Lexus asked the Twitch community to design a tricked-out version of its new IS model. Honda launched its new Civic exclusively on...
Attendees enter the 5G Experience Labs for a new life experience
Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the...
Merck KGaA “CurioCity” was a dream many employees got to dream all over the world
Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken...