Virtual event Archives - Page 2 of 10 - Event Marketer
VMware’s Virtual Conference Boasts Content Channels, Gamification and XR
For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...
Stella Artois’s Sessions@Home Culinary Experiences Spice up Quarantine Life
Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and...
Chase’s TikTok Challenge Builds Buzz for its Virtual Graduation Ceremonies
When commencement ceremonies across the world were canceled in the wake of COVID-19, Chase sought a way to help graduates celebrate while underscoring the impact that education can have on a person’s life. And with growing unrest around racial injustice in the U.S., the brand needed to reevaluate what its programming looked like. The result?...
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...