Virtual event Archives - Event Marketer

Virtual event Archives - Event Marketer

February 9, 2017

Activision Uses RFID To Declare War on Static Gaming

Activision’s Call of Duty franchise declared war on static gaming events over the fall, activating a three-day Call of Duty XP event that immersed thousands of fans in a theme park environment that brought the brand’s vivid battlefields to life. Décor that replicated game maps, photo ops, hands-on game play and physical challenges like paintball...

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February 8, 2017

Ford Targets Younger Demo With Crowdsourced News Show

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities...

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February 3, 2017

Coke Takes a Data-Driven Approach to Rebranding

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national...

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February 3, 2017

M&M’s Celebrates 75 Years With Spokescandy Vignettes

Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people have been bringing M&M’s home, but for the first time ever, the M&M’s invited people into their homes, an activation centered on life-sized apartments for...

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February 3, 2017

Cisco Boosts its IoT Tech with Immersive VR

After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so...

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