Virtual event Archives - Event Marketer
Michelin Adds Drama to its Virtual Product Launch with AR and a Dynamic 3D Set
Launch events typically involve a little drama—not an easy task to accomplish in the virtual space. For the launch of its CrossClimate 2 product, Michelin wove in augmented reality and 360-degree ride-and-drive demo videos to raise the virtual roof. On the main stage, presenters stood within an ever-changing 3D virtual set via the Unreal Engine...
Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the...
Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants
Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta promoted with #CincoAtHome that scored $1 for the Restaurant Employee Relief Fund for every viewer that tuned into the...
W Hotels ‘Wakes up’ Consumers with a Hybrid Music Festival Primed for UGC
W Hotels’ Wake Up Call Dubai music festival needed to work hard. Not only was it designed to help bolster W Hotels’ credibility in music, it needed to support the launch of Marriott Bonvoy, the loyalty brand for parent company Marriott International, as well as help launch the newly opened W Dubai—The Palm. No sweat,...