Trade shows Archives - Page 2 of 37 - Event Marketer
True Fit Invites Retail Executives to Take a Shareable Strut Down the Runway
True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated...
Magna Leverages VR to Showcase How Automotive Seats are Evolving
The goal: Demonstrate how Magna seats are the right fit for autonomous vehicles. The approach: A large, vertical LED display to catch the attention of lots of CES attendees, displaying simulations of how seats might be configured in an autonomous vehicle, and complementary VR to give users a deeper, personalized view. Guests wearing Oculus Go...
2K Games Promotes ‘Borderlands’ with Installations and Demo Stations
2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of...
Google’s CES Booth Offers Demos, Meditation and a Theme Park Ride
Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google...