Trade show Archives - Page 5 of 16 - Event Marketer
Gatorade is a G-force at the NSCA trade show
WHY THE JUDGES LOVE IT: Gatorade means business when it comes to its portfolio of science-backed products. So at the NSCA trade show, the brand focused its efforts on education via the Gatorade Recovery Showcase. The experience featured touch screens that, when activated by an attendee’s RFID-enabled wristband, became transparent and revealed a physical Gatorade...
Ford lets attendees star in their own movie
WHY THE JUDGES LOVE IT: At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes”...
Gatorade gets attendees hydrated
WHY THE JUDGES LOVE IT: The centerpiece of Gatorade’s presence at the 2018 National Athletic Trainers’ Association tradeshow was an eight-foot HydroCube featuring Gatorade’s suite of hydration products. At each of the cube’s “Battle Stations,” attendees queued up, connected to the experience through an RFID check-in “G Band” and engaged in a hydration-related trivia game...
IBM helps attendees connect with the world of healthcare
WHY THE JUDGES LOVE IT: With the goal of clarifying the role of artificial intelligence in healthcare and humanizing a technical subject for radiologists and healthcare providers, IBM created three separate areas for attendee education: theater-style presentations functioning as an overview, demo kiosks featuring real-life applications of AI in healthcare, and private meeting room spaces...