Trade show Archives - Page 4 of 16 - Event Marketer
How the Farm Progress Show lets attendees see what farms in the future will be
At the Farm Progress Show in the epicenter of America’s farm country in Boone, IA, Nutrien Ag Solutions (formerly Crop Production Services) had a big rebranding to celebrate. Avoiding the traditional (and forgettable) tent space most other vendors leverage, the brand transformed a 140-foot by 80-foot footprint into the “Your Farm of the Future” Experience,...
Google’s Assistant Playground was an awesome ride for attendees
The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google...
Ford’s newest Explorer was seen specifically through the eyes of the attendees at Detroit Auto Show
It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements...
‘Escape’ into the world of “South Park” at San Diego Comic-Con
Comedy Central’s “South Park” fans are dedicated and span generations, fueling the success of the 22-year-old adult animated sitcom. Due to that history, they’re also pretty knowledgeable about the nuances of the satire and its characters and plotlines. So, when it came to engaging fans at San Diego Comic-Con, Comedy Central turned to the escape...