Trade show Archives - Page 3 of 16 - Event Marketer
Arm Creates a Futuristic Owned Space at TechCon
The computer technologies designer hosts more than 3,500 guests at its annual developer conference. For its own footprint at the 2019 event, the company wanted a futuristic space that would invite developers to think about limitless possibilities. The pièce de résistance was a 20-foot-by-40-foot LED screen suspended overhead—flanked on either side by backlit tension fabric...
Hyatt Banks on Modularity for a Brand Portfolio Exhibit
The exhibit reflected the sleek-but-comfortable vibe you’d expect for the hotel chain. But its neatest aspect was its modularity: Hyatt can size up to 50-by-50 for bigger shows, like IMEX, and down to eight-by-14 for smaller ones. Given Hyatt’s varied brand portfolio, a flexible graphics system uses magnetized tiles that can be easily swapped depending...
MSD’s Booth Conveys the Science of Oncology Therapies
The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other...
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...