Stage Archives - Page 2 of 13 - Event Marketer
Google shows the world what they are missing because of their iPhones with sampling of the Pixel 3 device
Let’s be real—iPhones completely dominate the mobile phone landscape. Everyone from your best friend to your grandmother is likely to own one. So when Google discovered that its Pixel 3 device was getting rave reviews but had less than one percent market share, the brand made it a priority to get its phone into consumers’...
Rémy Martins new campaign helps find the next super-producer
Cognac has long been associated with swanky country clubs and VIP events that point to individual success, but to keep up with today’s evolving culture and engage a new generation of cognac drinkers, Rémy Martin developed a campaign that celebrated collective achievement—without all the pretention. Tapping into hip-hop’s entrepreneurial spirit and tightknit community of creators...
Capital One Cardholders Unlock Experiences for Orange Bowl Events
We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which...
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...