Sponsorship activation Archives - Page 3 of 61 - Event Marketer
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...
Dell Targets Gamers at SXSW With Demo Stations, Virtual Reality
Dell took over an event space across the street from the Austin Civic Center and turned it into the Alienware Outpost. The attention-getting technology started on the exterior, with a moon rover VR experience to attract guests. There were Alienware gaming stations, workstations where guests could draw freehand onto a screen and interact with a...
Sleep Number Wakes up Football Fans with a Clever VR Challenge
How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a...
Maybelline Leverages a Stylish Loft to Mark New York Fashion Week
Maybelline marked its 10th year as a New York Fashion Week sponsor with a New York loft-themed environment. Maybelline House wove together fashion-forward moments and mini product activations in seven individual rooms, beginning with an indoor entrance that mimicked a New York City alleyway at night. Other design elements played off of the building’s structural...