Sampling Archives - Page 2 of 38 - Event Marketer
High West Hits the Road with a Whiskey Sampling Tour
The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place...
Mountain Dew brought the pow and the wow to Breckinridge, Co. mountain
Mountain Dew has been a supporter of the snow sports community for decades. But now more than ever, this target audience is inundated with newbie competitors claiming to be more extreme and more devoted to the group than the OG. Seeking to deepen its connection to this community, Mountain Dew took over an entire mountain,...
Ritz stands out at the QuickChek New Jersey Festival with a red balloon flying high
If you want to play with the big boy chips, you’ve got to play ball. Ritz Crisp & Thins, positioned as a healthier chip than the original Ritz, needed to drive household penetration. But competition from leaders in the chip category was fierce. The solution: partner with QuickChek convenience stores, where shoppers tend to be...
Many people all over the US. got a taste of whats net to come with the Ben & Jerry’s Carnival
Who doesn’t love a free carnival? And if there’s free ice cream, too? We’re sold. Riding high off the success of its “Slice Carnival” in Los Angeles promoting its new Pint Slice product, and a Moo-phoria light ice cream launch in New York City that employed a giant human claw machine, Ben & Jerry’s dreamed...