Road shows (b-to-b) Archives - Page 5 of 7 - Event Marketer
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...
Olympus Onsite Tour Elevates Mobile Marketing Tech
Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to...
BMW Reveals MINI Clubman in Historic Berlin Locations
BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they were treated to more than a simple product presentation. The three-week, 21-event affair took place at...
Home Depot Targets Contractors with a Trade Show Tour
To reinforce its relationship with contractors across the country, the Home Depot took its Contractor Trade Show to 100 cities in 10 months. In its seventh year now, the tour was divided up into west and east coast regions, stopping at 50 locations each. The show traveled in two branded 53-foot trailers (one per tour)....