Road shows (b-to-b) Archives - Event Marketer
Roche’s Mobile Tour Features a Virtual Lab on Wheels
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...
Spotify Road Show Leverages Moments-Based Marketing
The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...
Huber ‘Proves’ its Worth an Interactive Mobile Tour
Building professionals are a discerning breed, often demanding proof that a tool or product will perform as advertised before implementing it on job sites. So, to showcase the superiority of its products and provide essential education to builders, lumberyard dealers, architects and general contractors, Huber Engineered Woods rebooted its Prove It Tour in 2016, bringing...
Bosch Tour Hammers Home Job Site Safety
“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...