Retailtainment events Archives - Event Marketer
Westfield’s Theatrical Holiday Market Charms Consumers, Benefits Retailers
You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
Samsung Leverages Immersive Retailtainment Strategy
Samsung added some slick devices to its Galaxy portfolio, so rather than let them sit static on store shelves, the brand placed them directly into the hands of consumers at six Samsung Galaxy Studios located across the U.S. to drive consideration and purchase intent. High-profile launch events celebrating the opening of each venue kicked off...