Proprietary Event Archives - Page 5 of 28 - Event Marketer
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...
Lowe’s Teaches Millennials Home Improvement Skills
It’s the classic homeowner dilemma: having all the ambition in the world to dive into home improvement projects, and none of the skills necessary to complete them. Millennial-aged homeowners, especially, have the drive to tackle difficult DIY tasks, but according to a recent survey, 28 percent consider themselves novices in the space. To help alleviate...
Propel Launches a Three-Day Festival for Fitness Fans
With the recent rise of the boutique fitness studio movement (who hasn’t been asked to join ClassPass?), Propel saw an opportunity to be a leading brand among passionate exercisers. Enter the Propel Co:Labs Fitness Festival in L.A., which brought together emerging fitness studios, bloggers, influencers and fitness fans to create “mashup workouts,” where different workouts...