Product launch event Archives - Event Marketer

Product launch event Archives - Event Marketer

August 8, 2017

Ford Executes a Drivable ‘Escape the Room’ Game

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...

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August 8, 2017

Pepsi’s Summer of ’92 Event Stirs up 90s Nostalgia

Crystal Pepsi Summer of ’92 took over New York City’s Terminal 5 with a ‘90s-themed trip through time that raised awareness for the iconic, clear-colored cola among young millennials too young to enjoy it the first go-round, and older consumers hankering to taste it again. The one-night event recreated the era with a mini mall,...

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July 14, 2017

Harley-Davidson Executes a Historic Product Reveal

Harley-Davidson has hit countless milestones in its 113-year history, but its 2016 Annual Dealer Meeting was one for the books. The unveiling of the new V-Twin engine—only the ninth engine introduced in the company’s lengthy history—would impact the brand, its dealers and its customers. The high-stakes scenario prompted Harley to transform the event into an audiovisual...

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July 14, 2017

Porsche Gives VIPs Exclusive Look at its Test Track

A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...

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July 14, 2017

North Face Launch Centers on ‘Urban Exploration’

Think of The North Face, and you typically think of sweeping natural landscapes. But for the launch of its first global flagship in Manhattan, the retailer had to showcase its brand narrative through the lens of a concrete jungle instead. Operating under an “Urban Exploration” theme, The North Face unveiled the store with a three-pronged...

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