P.R. events (used to generate media hits) Archives - Page 43 of 60 - Event Marketer
Unilever’s Q-tips Offers Makeovers at Grand Central
If you’re looking for women in a hurry, New York City’s Grand Central Terminal is probably a good place to start. That’s why Unilever’s Q-tips brand set up shop there for professional makeup artists to give 12 full hours of five-minute makeovers. The hook? All of the makeup would be applied using only Q-tips. The...
Nokia Builds Music Connections on New Year’s Eve
We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both of them as part of a big ol’ New Year’s Eve extravaganza. The objective? Use music to connect people around the world, and build Nokia’s reputation as a beloved brand. The...
Scion Hosts an Augmented Reality ‘Bounty Hunt’
Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...
General Motors Deploys a Test Track off the Vegas Strip
General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential...