Outdoor exhibit or installation Archives - Page 30 of 36 - Event Marketer
Clorox Whips up Soy Vay Chicken Promo in Outer Space
For foodies, meals are about much more than sustenance—they connect people. And the food products they love, well, the good ones have a good story behind them. Like The Clorox Company’s Soy Vay sauce, which got started by friends at a potluck party in 1980. The product has a small, extremely passionate following, but Clorox...
HGTV Creates Magical Pop-Up Holiday House at Mall
Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...
Nokia #HolidayRealness Tour Disrupts Mall Shoppers
Nokia turned the standard device demo—a pushy, pick it up, click some buttons, maybe snap a photo experience—into a festive and lasting experience that left consumers with one-of-a-kind takeaways, all thanks to the power of the product. A seamless transition from the online campaign to the live experience created continuity for consumers. This program also...
Amping Up FreeFest Pays Dividends for Virgin Mobile
Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create...