Outdoor exhibit or installation Archives - Event Marketer

Outdoor exhibit or installation Archives - Event Marketer

December 28, 2016

Festivalgoers Take a Ride on Hostess’ Twinkie Bull

Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...

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December 28, 2016

Pepsi’s Fan Deck Scores With Super 50 Bowl Attendees

When you’re a primary sponsor of the Super Bowl, you go big or go home. So for Super Bowl 50, Pepsi pulled out all the stops to deliver a one-of-a-kind spectator environment at Levi’s Stadium by revamping its Fan Deck, ultimately creating an atmosphere that celebrated the history of football, the 49ers and the spirit...

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December 28, 2016

Pure Leaf’s Mobile Experience is ‘United By Craft’

The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...

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December 28, 2016

Google I/O Conference Keeps Attendees ‘In Wonder’

To the casual observer, Google’s I/O developer conference might have looked more like Burning Man than a business event. And that was by design. In an effort to invigorate the eight-year-old conference and engage the developer community in a less traditional but more meaningful way, Google moved I/O from the confines of the Moscone Center...

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August 25, 2016

Tommy Hilfiger Holds a Pop-up Strip Tennis Match

If you’re trying to capture consumers’ attention, holding a pop-up strip tennis match featuring Rafael Nadal and a gaggle of supermodels is a good place to start. That’s exactly what Tommy Hilfiger did last summer in Manhattan’s Bryant Park to introduce the renowned tennis player as the brand’s global ambassador for its Underwear and Tailored...

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