Museum Archives - Event Marketer
Airbnb Treats Two Consumers to a Once-in-a-Lifetime Sleepover at the Louvre
Imagine lying under the stars, encased in the Louvre’s famous glass pyramid designed by renowned architect I. M. Pei, contemplating an evening spent among the world’s greatest art in a money-can’t-buy experience only made possible through Airbnb. You might think the pictures couldn’t do it justice, but in this case, they did. And that is...
Lighthouse Immersive’s Projections Place Consumers into Van Gogh’s Artworks
Lighthouse Immersive transformed its educational Van Gogh art exhibit into a pandemic-friendly activation that offers drive-thru and walk-in options. On-site, attendees are immersed in 60,600 frames of video and 90 million pixels, encompassing 600,000 cubic feet of projections that animate the artist’s work and place visitors directly into his landscapes, still lifes and portraits. The...
Swedish Fish works with double the Aquarium Partnerships for a Family Friendly Sampling Campaign
Following its successful “Swedish Fish Selfies” campaign the brand executed at seven aquariums the year prior, Swedish Fish was tasked with upping the ante in 2018 and promoting its new Tropical flavor to consumers in a fresh and engaging way. A surefire way to go bigger is with scale. The brand first doubled the...
Microsoft Physically Places Influencers Inside a Song
DELQA was an interactive installation that provided Microsoft the chance to improve its brand perception among cultural influencers and creators, specifically in the music and technology community. It achieved that by allowing the audience to physically go inside a song created by music producer and artist Matthew Dear, and created a dynamic and immersive environment...