Multicultural events Archives - Page 5 of 11 - Event Marketer
Verizon Concentrates on Community Pillars to Make Connections
Verizon’s How Sweet the Sound gospel competition really struck a chord with the African-American community, a segment that represents a high lifetime value and incremental revenue opportunity for the wireless provider. The goal was to drive emotional engagement with the brand by intersecting with three key pillars of African-American culture: community, music and church. Choirs...
Sprite Reaches College Crowd with Step Dancing
To reach the multicultural college crowd, especially undergraduate fraternities and sororities, Sprite ignited the Sprite Step Off competition, a campaign that ultimately received more than 2.2 million page views online. Step dancing is a form of percussive routines in which the dancers use their entire bodies as instruments through a mixture of footsteps, spoken word...
Burger King Puts Families First with BK FamFests
What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American markets with a free day of family-reunion style fun including entertainment, local djs, family-friendly activities and BK product sampling. At the...Sprite Offers a Backstage Look at Step Competitions
Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived as a place to celebrate the creativity and originality of the multicultural college experience through stepping, scholarship and service,...