Modular exhibit Archives - Page 2 of 4 - Event Marketer
Buchanan’s Engages Latinos with Musical Moments
Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”) campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to...
Pure Leaf’s Mobile Experience is ‘United By Craft’
The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...
Trane Mobile Tour Draws Consumers and Dealers Alike
HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...
Illy Promotes Espresso Machine with a Modular Home
To launch its new espresso machine, the iperEspresso, Illy created the Push Button House, which was a modular structure that, with a punch of a button, would transform from a 15,000-pound pile of junkyard parts and recycled materials into a five-room home with a kitchen, dining room, bedroom, living room and library constructed within a...