Mobile marketing Archives - Page 2 of 47 - Event Marketer
High West Hits the Road with a Whiskey Sampling Tour
The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place...
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...
Millennials get the nostalgic they want with the Wholly Guacamole Mobile Marketing Tour
Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s...
Netflix ‘killed’ the game with their mobile marketing with their show “Santa Clarita Diet”
California fad diets are rampant, so to promote the second season of its series “Santa Clarita Diet,” which follows the story of an undead woman who adopts cannibalism, Netflix put a playful spin on the concept to draw in new viewers and rev up loyal fans. Building on the success of the show’s first season...