Mall marketing Archives - Page 5 of 7 - Event Marketer
Levi’s Intellifit Booth Sizes Up Consumers
It was only appropriate, given the theme of Levi Strauss Signature’s mobile initiative, that the vehicle’s design was envisioned with “fit” in mind. Specifically, the brand needed a mobile vehicle that would command attention and generate traffic among the big-ticket mobile vehicles at NASCAR races and would look right at home when it was parked...
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...
GMC Monday Night Football Tour Visits Upscale Malls
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that were hosting MNF games throughout the season in search of owners of competitive brands who were looking for a...
HGTV Creates Magical Pop-Up Holiday House at Mall
Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...