Mall marketing Archives - Page 4 of 7 - Event Marketer
Gap ‘Bratenders’ Put Consumers at Ease
GapBody set out to talk to women ages 18 to 35 about something they don’t like to discuss at home—let alone in the middle of a shopping mall—their bras. “Because it’s odd for someone to talk about bras, we wanted to build an experience with something fun to do instead of being overly marketing to...
Cingular Immerses Fans in ‘Futbol Fiesta’ Experience
Cingular created a national program targeting Mexican-Americans as part of its sponsorship of the Mexican national soccer team. The live events at stores and at the team’s games were backed by consumer promotions, media and athlete endorsements. To bring the sponsorship into stores, the brand’s Show Me Your Cingular effort allowed visitors a photo op...
Toyota Engages Hispanic Shoppers with a Road Trip
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene...
New Balance Promotes Active Play Inside Malls
What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette...