Mall marketing Archives - Event Marketer

Mall marketing Archives - Event Marketer

February 8, 2017

Ivanhoe’s Mirage Installation Blends Art and Tech

Shopping malls are a dime a dozen these days. You browse, you buy and you leave the experience unchanged and generally unimpressed. But Metropolis at Metrotown, British Columbia’s largest mall, wasn’t willing to become another run-of-the-mill shopping destination. Instead, the mall dreamed up Mirage, a 360-degree audiovisual installation that mesmerized audiences by blurring the lines...

read more

April 28, 2016

Telus Touts New Phone with Personalized HTML Emails

To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...

read more

December 30, 2015

Army Draws Recruits with Mission-Based Simulation

The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...

read more

December 30, 2015

Verizon Engages Mall-goers with the FiOS Tech Corner

During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...

read more

December 10, 2015

Microsoft Entices Gamers with a Hands-on Mall Program

To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on consumer experiences. Guests who passed near the footprint were encouraged to have “More Fun Today” by getting their...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |