Internal employee events Archives - Page 3 of 11 - Event Marketer

May 28, 2019

Alcon has attendees seeing clear at the American Academy of Ophthalmologists

WHY THE JUDGES LOVE IT:  Alcon, a medical company specializing in eye care products, knocked the socks off of doctors and staff alike at the American Academy of Ophthalmologists with the Virtual Eye Experience Academy, a VR experience that delivered various curriculums for learning the anatomy and physiology of the eye. Launched alongside a virtual...

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May 22, 2019

Microsofts Expo was a hit for social activity

WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were...

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March 12, 2019

Daimler Uses Interactive Tech to Train Sales Staff

To prepare and energize its smart car sales team, Daimler AG created the Global Training Experience Smart Electric Drive 2017 event in Valencia, Spain, featuring a purely digital program complete with virtual reality, augmented reality apps and interactive elements. Smart’s entire model range is fully electric, so under the umbrella theme of “A big idea,”...

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July 11, 2017

Target’s Annual Meeting is a Self-Guided Experience

Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...

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December 29, 2016

John Deere Hosts an Event Within an Event at L.E.A.D.

For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...

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