Influencer marketing Archives - Page 5 of 59 - Event Marketer
Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of...
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
Smirnoff’s “a-maize-ing” maze let the whole world know about Smifnoffs decision to go non-GMO
Smirnoff’s base vodka, No. 21, has always been gluten-free, but when the brand made the decision to go non-GMO, it needed an assist from the media to help get the word out and get people talking. Leveraging its recently launched “Welcome to the Fun%” campaign, Smirnoff leaned into the fact that its new product specifically...
Ubisoft makes their independence clear to all at the exclusive E3 press event
Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...