Influencer marketing Archives - Page 48 of 59 - Event Marketer
Google Woos the C-Suite with Think Series Tech
For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the...
AOL NewFront Connects the Real and Digital Worlds
If the terms “omni-channel” and “second screen” don’t mean anything to you, it’s high time they should. Thanks to a near total proliferation of technology devices across every demographic and income bracket, consumers today are using their smartphones, tablets and apps more than ever before. And more than ever before, it’s become incumbent upon marketers...
Coca-Cola Promotes a Human Connection
Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email and social media as a substitute for human connection, and Coca-Cola sought to resolve this through a shared, personal experience. Leveraging an...
Mercedes-Benz Evolution Tour Aligns Music and Cars
Millennials may get a bad rap for still living in their parents’ basements, but the truth is, they have a lot of spending power. To get its brand in front of this upwardly mobile demographic, Mercedes-Benz designed a program that aligned millennials’ love of music with its luxury vehicles. The Evolution Tour was a fully...