Influencer marketing Archives - Page 2 of 59 - Event Marketer
United Talent Agency Hosts a Sundance Film Festival Getaway
At the Sundance Film Festival, United Talent Agency took over a private residence off of the main drag, but not too far away from all of the action. Guests were treated to a comfortable but elegant experience (and breathtaking mountain views). The venue hosted an array of events—a panel discussion on food inequality, an art...
Netflix Films Seven Influencers as They Complete Social Media-Driven Tasks
To promote its little-known original series in the Philippines, Netflix levered the knowledge that the country has among the heaviest per capita use of social media. Aiming squarely at potential viewers in the 18-to-35 demo, the brand developed a platform that married live events, influencer networks and Instagram activations. The show itself presented a few...
Microsoft’s DialStyle Web Experience Turns Consumers into Fashion Designers
“Make Believe Happen” leveraged NFL players’ interests in music, fashion and art to show how dreams can become reality. One of the components was a clothing design contest that used a web-based experience called DialStyle. Consumers could enter any word or phrase; a Microsoft algorithm found the top image result online and converted it into...
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...