Influencer marketing Archives - Event Marketer

Influencer marketing Archives - Event Marketer

July 31, 2017

Bacardi Leverages its Heritage in Art and Music

“No Commission: The Bronx” brought a fun, engaging music and art festival from Art Basel 2015 to the Big Apple in a big way. Curated by music producer Kasseem “Swizz Beatz” Dean, the event combined artwork from The Dean Collection, music and Bacardi in a cultural experience that drew more than 7,000 people. Ninety-eight percent...

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July 13, 2017

Kids Pose as Salesmen To Launch New Chrysler Vehicle

Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction...

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July 6, 2017

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...

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July 6, 2017

Wray & Nephew Event Merges Rum, Style and Mixology

Bartenders by nature are influential. After all, they’re the ones making drink recommendations, shaking up their preferred liquors into tasty cocktails, hearing the ins and outs of peoples’ lives and adding their two cents, too. And so, it makes sense that when Wray & Nephew Rum wanted to expand its popularity beyond Jamaica where it’s...

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July 6, 2017

Greyhound Turns to Influencers to Change Perceptions

Greyhound is a 100-year-old ground transportation service that has recently undergone extensive upgrades with better terminals, leather seating and wi-fi outlets to stay competitive and change perceptions among younger consumers. It needed to spur fresh conversations, too, as most of its social media pages were used as sounding boards for negative comments and feedback. To...

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