Hospitality Archives - Page 3 of 5 - Event Marketer
Ford Unifies VIPs with the Feel Football Suite
At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...
Cisco’s Olympic Structure Stuns Clients and Partners
With a design that could forever change b-to-b hospitality and a structure that will send creative directors back to their drawing boards, Cisco House—Cisco’s Olympic showplace for the London Games—was the ultimate trendsetter. The two-story, semi-permanent 20,000-square-foot structure—with excellent sustainability credentials—was built above Europe’s largest urban shopping center, offering incredible views across Olympic Park to...
Hilton Employees Get the ‘Blue-Carpet’ Treatment
Hilton Garden Inn’s brand conference offered the HGI “blue-carpet” treatment, beginning with a curb-to registration runner and “Welcome to the Garden” greetings from brand ambassadors. After registration, attendees could inscribe a pledge on the “You Can Count on Us” Commitment Wall, or place their faces in the cutout holes of three figures representing HGI’s core...
P&G Activates Monster Sponsorship in 60 Days
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter & Gamble signed, sealed and then delivered its first-ever P&G Family Home in about 60 days. Taking over the USOC family program from now-departed sponsor Bank of America, the consumer-product giant turned a conference center on West Hastings Street into a...