Hospitality Archives - Page 2 of 5 - Event Marketer
Taco Bell’s Five-Day Hotel Takeover Lets Superfans ‘Live Más’
Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,” music performances and (OMG) Taco Bell room service breakfasts echoed the brand’s loco vibe. And the design...
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
#LoveTravels launched by Marriott International shows the world how #WordTravels
#LoveTravels is a storytelling platform launched by Marriott International in 2014 to underscore its commitment to inclusion and peace—and its belief that travel is a catalyst for both. To usher in the next phase of #LoveTravels. The cross-segmented approach was designed to drive advocacy for the brand among African- American, USLatino, LGBTQ and women travelers,...
The Ritz Elevates Hospitality with The Butler Button
When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts. Enter: The Butler Button, an interactive touch...