Guerrilla/street programs Archives - Page 5 of 22 - Event Marketer
Pepsi Introduces New Logo at Larger-Than-Life Events
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...
Kawasaki’s Ninja Launch Gets Boost from NYC and the Net
Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...
Vornado Invites Ad Buyers to Co-create Film Content
Vornado Realty Trust hoped to attract advertisers when it brought its colossal 4K screen to Times Square. Transforming the screen into an interactive artistic platform, Vornado invited media buyers to participate in the co-creation of content by using tablets to combine a series of visual and audio elements into their own personal film. The brand...
Hill’s Goes Guerrilla to Engage Health-Conscious Pet Owners
To generate trial for its newly re-branded Nature’s Best dog food among health-conscious pet owners, Hill’s Pet Nutrition went guerrilla in eight markets from June to November, distributing more than 1.2 million samples. Two days prior to each event, the brand put up lost pet posters in coffee shop windows and on bulletin boards with...