Guerrilla/street programs Archives - Page 5 of 21 - Event Marketer

Guerrilla/street programs Archives - Page 5 of 21 - Event Marketer

January 28, 2016

Samsung Displays Consumer Photos on Digital Billboard

Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone...

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January 28, 2016

State Farm Campaign Lets Consumers Call the Shots

Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress  New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee...

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January 6, 2016

Pepsi Introduces New Logo with Three-Pronged Approach

To help ease the sometimes rocky transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl. On New Year’s Eve, consumers stopped by a Pepsi pop-up shop in Times Square to grab branded items, pose for a snapshot and write...

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January 6, 2016

NASCAR Aims to Attract New York City Natives

To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...

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December 30, 2015

Alexander Keith Unleashes Brand Ambassadors in Kilts

To increase visibility for Alexander Keith’s Nova Scotian brands of beer, parent company Anheuser-Busch gave away free beer in select markets from May to September 2008, but just one per customer, because the company also wanted to increase on-premise sales. Brand ambassadors, dressed in authentic Nova Scotian kilts and dresses, greeted patrons, offered them a...

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