Guerrilla/street programs Archives - Page 21 of 22 - Event Marketer
Lucky Charms Unlocks a New Target at WorldPride Event
As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with...
Bud Light’s Whatever, USA Offers Millennial Appeal
In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials, that elusive 21- to 27-year-old demo that sees themselves as social curators, storytellers and more. The program was designed to spark...
Bud Light’s ‘Selfie City’ Boosts Content Capture
It was a once-in-a-lifetime event that needed to be captured: Bud Light’s Whatever, USA campaign, which awarded 1,000 unsuspecting consumers with a weekend of experiences where they continuously proved they were “#UpForWhatever.” Bud Light had created the fictional town of Whatever in a takeover of Crested Butte, CO, turning it into a full-scale theatrical production...
Consumers Drive Ben & Jerry’s Summer Tour via Twitter
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...