Guerrilla/street programs Archives - Page 21 of 21 - Event Marketer

Guerrilla/street programs Archives - Page 21 of 21 - Event Marketer

October 13, 2015

For Driving Viewership, There’s No Place like Gnome

Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a...

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October 8, 2015

New Balance Uses Urban Race to Build Store Traffic

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...

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October 7, 2015

Mercedes-Benz Takes Fashion Week Beyond 
the Tents

After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...

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October 7, 2015

HP Drops Boom Boxes and Beats on Four-City Tour

With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...

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