Guerrilla/street programs Archives - Page 2 of 21 - Event Marketer

Guerrilla/street programs Archives - Page 2 of 21 - Event Marketer

February 9, 2017

Lufthansa Launch Event Lures Techy-Savvy Consumers

Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11...

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February 8, 2017

MasterCard Promotes Equality With ‘Restroom for All’

“There are some things money can’t buy,” according to the MasterCard slogan, and that includes equality for all. The sentiment is a core part of its ethos, prompting the brand to take on one of the year’s biggest hot-button issues: gender equality. With the passing of the gender-neutral bathroom bills in some states and its...

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February 3, 2017

Coke Takes a Data-Driven Approach to Rebranding

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national...

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August 26, 2016

FX Promotes New Show with Clown Impersonators

If you don’t find clowns funny, a street team of 30 shaggy-haired clown impersonators running around Greater Los Angeles might change your mind. That’s what FX was betting on when it activated a quirky street stunt to promote the premiere of its show “Baskets,” about Chip Baskets, an aspiring clown who’s down on his luck....

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August 26, 2016

Marriott Trades Amenities for Tweets

We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service...

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