Green Events Archives - Event Marketer

Green Events Archives - Event Marketer

May 11, 2016

Philips Tells its Brand Story via Client Testimonials

At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...

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May 10, 2016

Boeing ‘s Eco-Friendly Tech Takes Flight at Air Show

Environmental consciousness isn’t just the new imperative for automakers. The commercial aviation industry is under the microscope, too, and looking for ways to cut carbon and create alternative fuels. To give its industry’s environmental message wings (and to sell a few planes in the process), Boeing last year targeted U.S. and U.K. government officials and...

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April 28, 2016

Cisco CIO Summit Goes Green Without Spending Green

A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to...

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April 28, 2016

Oracle Saves 965 Trees with a Sustainable Conference

Oracle’s OpenWorld event is one of the biggest conferences in the world (it attracts 43,000 attendees). So last year, the company started taking steps to create a more sustainable event. The event team broke up the conference into eight key areas and then made strategic decisions based on a set of green standards. Here’s a...

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April 28, 2016

Virgin Mobile Music Festival Features Activity Domes

Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...

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