Exhibit Archives - Page 4 of 23 - Event Marketer
Slack Booth Fosters Engagement With Natural Elements
Slack had quite a job at Dreamforce, Salesforce.com’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...
Caterpillar Seamlessly Blends Content and Technology
The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...
Daimler Centers its Trade Show Booth Around ‘Time’
In logistics and transportation, every second counts. To demonstrate that it understands this pain point, and that it has developed multiple solutions to ameliorate the issue, Daimler at the IAA show made “time” the center of its booth—literally. The clock-dial layout and architecture brought to life Daimler’s “Ahead of Time” messaging and helped the brand...
Gatorade Takes Trainers on a Self-Guided RFID Journey
Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as...