Environment Archives - Event Marketer

Environment Archives - Event Marketer

August 9, 2017

Ford Illustrates the Future of Mobility Via Group VR

Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on...

read more

July 14, 2017

Harley-Davidson Executes a Historic Product Reveal

Harley-Davidson has hit countless milestones in its 113-year history, but its 2016 Annual Dealer Meeting was one for the books. The unveiling of the new V-Twin engine—only the ninth engine introduced in the company’s lengthy history—would impact the brand, its dealers and its customers. The high-stakes scenario prompted Harley to transform the event into an audiovisual...

read more

July 14, 2017

Nissan Launch Features Immersive ‘Star Wars’ Sequence

It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....

read more

July 14, 2017

MasterCard Customers Enjoy Dinner at Iconic Venues

Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to...

read more

July 13, 2017

Slack Booth Fosters Engagement With Natural Elements

Slack had quite a job at Dreamforce, Salesforce.com’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |