Environment Archives - Event Marketer
Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items
Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive...
Warner Bros. Builds Buzz for ‘It Chapter 2’ with an Immersive Pop-up Carnival
It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It”...
Airbnb Treats Two Consumers to a Once-in-a-Lifetime Sleepover at the Louvre
Imagine lying under the stars, encased in the Louvre’s famous glass pyramid designed by renowned architect I. M. Pei, contemplating an evening spent among the world’s greatest art in a money-can’t-buy experience only made possible through Airbnb. You might think the pictures couldn’t do it justice, but in this case, they did. And that is...
Taco Bell’s Multisensory Hotel Takeover Adds Some Spice to Superfan Events
When you are hosting 400 superfans and 61 members of the top-tier media, every little detail matters. Right down to the synchronized swimmers in Fire Sauce swimsuits. (Oh yes, they did.) Serving up some serious “Live Mas,” Taco Bell transformed a Palm Springs hotel property into The Bell: A Taco Bell Hotel and Resort, where,...