Buzz/word-of-mouth programs Archives - Event Marketer
Santa Margherita Invites Audiences to ‘Follow the Vine’
Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue),...
Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...
Deux Reines Drives Sales with a Stylish, Shoppable Mobile Tour
Online fashion brand Deux Reines wanted to hit the road to connect with shoppers in as stylish a way as possible and a customized Airstream was the obvious choice. The interior was redesigned to include clothing and accessory displays, lounge space, and two dressing rooms that doubled as photo booths. Custom-designed display fixtures included high-end...
Pernod Ricard Reimagines the Malibu Rum Beach House
The Malibu Rum Beach House has been a part of the brand’s marketing attack for summer festivals since 2015. But for 2019, the brand fully refreshed the build with its signature banana leaf wallpaper, a fresh neon color palette, a new Malibu Beach Bar (which allowed for more nimble implementation at certain events) and myriad...